Alex is President, CEO and Partner of Genovese Burford Brothers, a Sacramento based wealth management firm. He spent the first years of his career as a Business Consultant with Arthur Andersen after which he became a Senior Financial Analyst with Hewlett Packard. Prior to joining Genovese Burford Brothers, Alex was the Chief Financial Officer of a privately held Sacramento company. Alex is both a Certified Financial Planner and Certified Public Accountant, and is currently a Registered Representative with the Financial Industry Regulatory Authority. Prior to being CVF’s Board Chair, Alex served as Board Treasurer. He is also on the board of directors of the Roseville Area Chamber of Commerce and was previously on the board of the Sacramento Chapter of CalCPA.