Raise $5,000. Get $10,000 more. Strengthen local news in the Central Valley.
Press Forward Central Valley is inviting local newsrooms across the region to take part in a new fundraising and sustainability opportunity as part of Local News Day 2027, to strengthen local journalism for the Valley’s multiracial, multilingual communities. Up to 14 Central Valley newsrooms will be selected to receive free fundraising support, ready-to-use tools, and the chance to triple the money they raise from their audiences and communities in April 2027.
Whether your newsroom is new to fundraising or has been doing it for years, we encourage you to get involved. This program is built to help newsrooms of all sizes grow support from their communities. Open to nonprofit and locally owned for-profit newsrooms serving the Central Valley. See full eligibility requirements below.
Interested? Email pressforward@jbmcclatchyfoundation.org with your name and newsroom, and we’ll send you a short interest form. Interest forms must be completed by December 1, 2026
This opportunity is presented by Press Forward, Press Forward Central Valley, the James B. McClatchy Foundation, and the Central Valley Journalism Collaborative.
How The Match works
For every $1 your newsroom raises from individual supporters during April 2027, Press Forward Central Valley will add $2, up to $10,000 in matching funds per newsroom.
| Your Newsroom Raises | Press Forward Central Valley Adds | Your Total |
|---|---|---|
| $1,000 | $2,000 | $3,000 |
| $2,500 | $5,000 | $7,500 |
| $5,000 | $10,000 | $15,000 |
You don’t have to raise the full $5,000 to benefit. Every eligible dollar counts, up to $5,000. Funds can support your newsroom’s general operations.
More Than Matching Funds
We're here to help you succeed. Selected newsrooms will receive:
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Fundraising support for both first-time and experienced fundraisers
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Ready-to-use materials, such as sample emails, social media posts, and campaign templates
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Help planning your campaign , so you can set realistic goals and reach your supporters
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A cohort of peers from across the Central Valley running their campaigns at the same time
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Regional and national promotion through JBMF, Press Forward, and Local News Day
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Access to a free online fundraising platform if you need one. You don't need a fundraising plan to get involved. We'll help you build one.
Questions and Answers
What if my news outlet is a for-profit?
For-profit newsrooms can participate without an existing fiscal sponsor. However, all selected newsrooms must create a profile on the Press Forward Mightycause campaign page. Because Mightycause only hosts nonprofit profiles, for-profit newsrooms will need a nonprofit fiscal sponsor or partner for that purpose.
You can still use your existing fundraising platform to collect contributions, as long as you can provide the required donation records.
A fiscal sponsor is a nonprofit organization that can receive and manage charitable contributions on behalf of another organization or project.
Don't have a fiscal sponsor? Not sure if you need one? That's okay! Our interest form lets you tell us whether you're fiscally sponsored, and we can help you find one. You don't need to have everything arranged before getting involved.
Who can participate?
Every participating newsroom must:
- Be a nonprofit newsroom or a locally owned for-profit newsroom serving local residents of California's Central Valley
- Be actively publishing original, locally relevant, non-advocacy, nonpartisan, public service journalism, at least two articles per week
- Have at least one full-time equivalent (FTE) journalist(s) employed by the organization, and based in the community(ies) they serve. One FTE can consist of multiple part-time individuals, including staff, contractors, and community contributors.
- Adhere to the professional and editorial standards of the Society of Professional Journalists
- Participate in campaign preparation and use materials
Who is not eligible?
- 501(c)(4) organizations
- Newsrooms whose primary audience is outside the Central Valley
- Newsrooms owned or controlled by non-local, for-profit companies
- Organizations that do not meet the journalism or staffing requirements above
We're looking for a variety of newsrooms from across the Central Valley, including smaller organizations and those serving communities with limited access to local news.
New to fundraising? That's okay! Previous fundraising experience is not required.
How do I get involved?
Email pressforward@jbmcclatchyfoundation.org with your name and newsroom, and we'll send you a short interest form. It takes about 5 minutes and asks for basic information about your newsroom and the communities you serve.
Press Forward Central Valley will select a geographically diverse group of newsrooms based on community information needs, organizational capacity, fundraising goals, and potential impact. Everyone who completes the interest form will be notified by January 8, 2027.
Important dates
| Date | What's happening |
|---|---|
| October 27, 2026 | Matching Challenge announced |
| December 1, 2026 | Interest form closes |
| By January 8, 2027 | Newsrooms notified |
| February to March 2027 | Fundraising training |
| April 1 to 30, 2027 | Matching Challenge campaign |
| April 8, 2027 | Local News Day |
| May 14, 2027 | Fundraising documentation due |
| May 31, 2027 | Final report due |
| By June 30, 2027 | Matching funds distributed |
What contributions qualify for the match?
During April 1 to 30, 2027, participating newsrooms will receive $2 in matching funds for every $1 in eligible contributions, up to their approved matching limit.
Which contributions count?
- New donations from individuals, including people who have supported your newsroom before
- New memberships and subscriptions purchased by individuals
- Recurring contributions started during the campaign
- Contributions made by check, with proper documentation
What are the rules?
- Individual contributions only. Donations from businesses, foundations, and other organizations are welcome but do not qualify for matching funds.
- April 1 to 30, 2027. Contributions must be pledged and received during the campaign period.
- $1,000 per donor limit. Up to $1,000 from each individual can count toward the match. Larger gifts are welcome, but only the first $1,000 qualifies for matching funds.
Can we accept contributions outside these rules?
Absolutely! Your newsroom can still accept support from businesses, foundations, and other sources, as well as contributions outside the campaign period. Those funds simply won't count toward your matching grant.
How do we document contributions?
You'll submit a report showing each eligible donor's name, contribution date, and amount by May 14, 2027. Contributions by check also require copies of the checks and deposit slips.
Matching funds can be used for general operating support. For-profit newsrooms working with fiscal sponsors may have additional requirements.
Fundraising platforms
You can use your existing fundraising platform, such as a membership system, donation processor, or community foundation giving page. Whatever platform you use must be able to provide a report showing each eligible contribution, including donor name, contribution date, and amount.
Newsrooms that need a fundraising platform can use Mightycause at no cost.
Do we have to use Mightycause?
No, but every selected newsroom must create a profile on the Press Forward Mightycause campaign page, which helps supporters discover participating newsrooms across the country. Because Mightycause only supports nonprofit profiles, for-profit newsrooms will need a nonprofit fiscal sponsor or partner to create their profile.
Can checks count?
Yes. Checks received during the campaign period can qualify, with copies of the checks and deposit slips included in your documentation.
What is required if we're selected?
Participating newsrooms agree to:
- Attend virtual fundraising training during February and March 2027
- Prepare and run an audience fundraising campaign from April 1 to 30, 2027, including Local News Day promotions on April 8
- Set up a fundraising page or use an existing platform that can track individual contributions, and create a profile on the Press Forward Mightycause campaign page
- Submit fundraising documentation by May 14, 2027, including donor names, contribution dates, and amounts
- Submit a brief final report by May 31, 2027, sharing results, lessons learned, and campaign feedback
- Participate in program evaluation and share available photos, videos, or community impact stories
- Acknowledge Press Forward and Press Forward Central Valley in campaign communications, using the guidance provided
How much time will training take?
Sessions generally last 60 to 90 minutes. Experienced fundraisers may attend one or two sessions, while newer fundraisers may attend up to three. Training is required, but support will be tailored to your experience.
When will we receive matching funds?
Matching funds will be distributed after contributions are reviewed and verified, no later than June 30, 2027.
Frequently Asked Questions
What is Local News Day?
Local News Day is a national day of action that encourages communities to connect with and support local news. The next Local News Day is April 8, 2027, during the Matching Challenge campaign.
We've never fundraised before. Can we participate?
Absolutely! This program welcomes first-time fundraisers. Training and tools will help you prepare.
What if we don't raise $5,000?
That's okay. You'll earn matching funds based on what you raise, up to your approved limit. For example, raising $2,000 could earn another $4,000, for $6,000 total.
How much can our newsroom receive?
Up to $10,000 in matching funds.
Can we participate if we've been part of NewsMatch or received Press Forward funding before?
Yes. Previous participation in a matching campaign or Press Forward funding does not disqualify you.
Who will see our information?
Press Forward Central Valley will share necessary information with Press Forward, The Miami Foundation, and authorized program partners for program administration, contribution verification, evaluation, and reporting. Your publication name and basic newsroom information may be shared publicly. Individual financial information will be kept confidential, and public financial reporting will use aggregated results.
What if we're not selected?
You can still explore available fundraising resources and, if eligible, set up a free Mightycause fundraising page.
Have Questions? We're Here to Help!
Not sure if your newsroom qualifies? Have a question about how the match works? Email pressforward@jbmcclatchyfoundation.org and someone from our team will get back to you.
Support the Match
Local supporters make this challenge possible. Every eligible gift made by March 1, 2027 is matched 1:1 by Press Forward. Together, those funds triple what Central Valley readers give to their local newsrooms in April.
To count toward the match, gifts must come from new donors to this effort and be received as cash by March 1, 2027.
To talk through a gift, email pressforward@jbmcclatchyfoundation.org.
Thank You to Our Funders & Partners
The Press Forward Central Valley Matching Challenge is made possible by Press Forward, the James B. McClatchy Foundation, and the Central Valley Journalism Collaborative.
Press Forward Central Valley is led by the James B. McClatchy Foundation. The Matching Challenge is part of a national pilot program coordinated by Press Forward in connection with Local News Day 2027.
